By the End of This Webinar, You’ll be Able to:

Why So Many Skilled Practitioners Struggle to Build a Practice That Lasts

Challenge #1: Discounting and Discomfort Around Money. You went into practice to help people, not to have awkward conversations about price. So when a client hesitates, you drop your fee, throw in an extra session, or quietly absorb the cost. It feels generous in the moment, but it’s slowly eroding both your income and the perceived value of your care.

Challenge #2: Retention Gaps That Quietly Drain Your Practice. Your initial consults are full, and your treatment plans are solid, but between sessions two and five, clients quietly drift away. Without a clear retention pathway, you’re spending your energy refilling the top of the funnel instead of supporting the people already in your care.

Challenge #3: Consult Conversations That Don’t Hold the Plan. You know what your client needs. You can see the trajectory of their healing. But when it comes time to articulate visit frequency, ongoing care, and the bigger picture, the words don’t quite land. The result? Clients come once, feel better briefly, and never return for the deeper work that creates lasting change.

Challenge #4: A Practice Model That No Longer Fits Your Life. You started with 1:1 consults because that’s what everyone does. But the model that worked when you were starting out might be the same model burning you out three years in. Packages, telehealth, hybrid offerings, you’ve heard the options, but how do you actually choose what’s right for your patients and your life?

🎯 The Reality: None of these challenges mean you’re not a good practitioner. They mean you’re navigating the business side of practice without the structures that most clinical training never covers. Once you have them in place, everything changes.

Navigate Consult Conversations with Confidence

Learn how to discuss treatment plans, visit frequency, and ongoing care with absolute clarity. Address cost concerns compassionately while maintaining professionalism and reinforcing the clinical value of what you’re delivering.

Evaluate Practice Models for Sustainable Success

Understand the real-world nuances and challenges of package-based care versus pay-per-visit models. Discover when offering multiple options, such as in-person and telehealth, can better support both your patients and your own way of practising, drawing on Jabe’s lived experience transitioning between models.

Jabe Brown
Founder, Melbourne Functional Medicine
Business & Practice Growth Specialist

Your Guide to Ethical Retention, Confident Consults, and Sustainable Practice Models

Jabe Brown is the Founder and Director of the multi-award-winning Melbourne Functional Medicine. Drawing on years of lived experience as a practitioner, Jabe is genuinely an expert at bridging the gap between clinical excellence and practice viability.

He specialises in equipping practitioners with the real-world tools needed to navigate evolving economic climates, focusing on ethical client retention, confident consult conversations, and sustainable practice models that serve both practitioners and patients.

His approach is grounded in what actually works in a real clinic, not theory, not gimmicks, but the practical business skills that allow clinical excellence to thrive long-term.

Find Jabe at [email protected]
mfm.au