Hands-On Workshop to Transform Your Headlines, Offer & About Page to Maximise Client Bookings
Webinar recordings are edited by topic for convenient viewing & review anytime
James’ discussion of his follow-up workshop
James Burgin’s Special Offer for Designs for Health Practitioners
Download the Masterclass Bonus Resources
Two easy-to-use Custom GPTs for: Audience Profiling and Service Page writing.
Use these direclty in ChatGPT (free or paid versions)
PLUS, you will get Practical Implementation Guides for practice growth.
James Burgin’s Live Online Course
Pathway To Practice Growth
Three practical workshops will build your AI skills and liberate your marketing to deliver powerful results.
Discover simple, powerful techniques to integrate AI into your marketing workflow with ease.
Three Live Online Sessions via Zoom
With Special Bonuses for DFH Practitioners!
PowerPoint Slides + CPE Certificate
Masterclass Presentation Slides
Survey and CPE Certificate
James Burgin’s Special Offer for Designs for Health Practitioners
Download the Masterclass Bonus Resources
Two easy-to-use Custom GPTs for: Audience Profiling and Service Page writing.
Use these direclty in ChatGPT (free or paid versions)
PLUS, you will get Practical Implementation Guides for practice growth.
James Burgin’s Live Online Course
Pathway To Practice Growth
Three practical workshops will build your AI skills and liberate your marketing to deliver powerful results.
Discover simple, powerful techniques to integrate AI into your marketing workflow with ease.
Three Live Online Sessions via Zoom
With Special Bonuses for DFH Practitioners!
PowerPoint Slides + CPE Certificate
Masterclass Presentation Slides
Survey and CPE Certificate
What Others Say About James’ Practice Growth Courses
Naturopath Mariangela Parrodi, shares her results from appying James’ practice growth training.
“James Burgin shares highly relevant information to use. I have been in practice for 40 odd years and have managed my clinic without AI. My clients are usually word of mouth, but I realise that I need to keep up with what is current.”
Sandra DillonJames Burgin emphasised the importance of having a niche, as I still struggle in this area. He really validated how easy it feels to use AI to generate everything needed for website service pages, marketing, product offerings etc.
Jennifer CochranJames’ course, Pathway to Practice Growth, was soooo incredibly worthwhile. I had been dabbling with ‘my mate’ ChatGPT for a while, but honestly (& this is not AI-generated 😆) my engagement with AI was so pedestrian. What James, is doing saw me switching gear, & suddenly I was on a super highway!
Caro UttleyI’ve realised AI is ok and becoming necessary for our future practice. Also, our input is needed to train AI from our perspective. I had started ‘playing’ with ChatGPT, but I had no idea of the extent to which it could help me in my business.
Lauren MichelWhat We’ll Create Together LIVE, Using Smart Copywriting Principles and The Power of AI
✅ Magnetic Website and Email Headlines
Make your ideal clients think, “This is exactly what I need”.
✅ Crystal Clear Focus
Identify your primary audience to attract ideal clients.
✅ Compelling Services
Transform vague descriptions into specific offers that drive booking decisions.
✅ Authentic ‘About Us’ Page
Tell your origin story in customer-focused language to build trust and authority – this is a very powerful approach.
✅ Breakthrough Bookings
Understand the psychology (and systems) behind what makes visitors click the “book now” button.
✅ Website Conversion Checklist
Get a bonus guide to ensure every element works together for maximum bookings.
🚀 The Goal? Achieve new, easy-to-implement skills, AND ready-to-use content to transform your website results.
Why Most Natural Health Websites Fail to Convert and Generate More Bookings:
Problem #1: Generic Headlines That Aren’t Clear
“Qualified naturopath helping people achieve optimal health through natural medicine.” Your ideal clients read this and think “sounds like everyone else” and keep scrolling. Your headlines should make them stop and think, “Finally, someone who understands my problem.”
Problem #2: Vague Service Descriptions
“I offer nutritional consultations, herbal medicine, and wellness support.” What does that actually mean? Too fluffy! What results? What problems do you solve? Visitors won’t book what they don’t understand.
Problem #3: Credential-Focused ‘About Us’ Pages
Your About Us page lists your qualifications, but doesn’t create a connection. Visitors want to know, “Do you understand what I’m going through?” not how many certificates you have. Your personal healing journey is your most powerful marketing tool.
Problem #4: No Clear Next Step
Visitors land on your site, read your content, and then… what? Where’s the clear, compelling reason and easy way to book NOW? Most practitioners hope visitors will figure it out themselves. They won’t.
🤯 Most practitioners have calendars with too many empty spaces, while clear communicators build thriving practices.
Engage with James in this Hands-On Workshop
Hands-on AI copywriting practice to transform your bookings
Engage with James in live, practical exercises
Refine your niche focus to attract ideal clients
Gain confidence with ready-to-use content for your website
Earn 1.5 CPE points for your masterclass participation
Get take-home templates to continue improving after the session
Gain confidence with ready-to-use content for your website
Earn 1.5 CPE points for your masterclass participation
Get take-home templates to continue improving after the session
Perfect for Health Practitioners Who
Need Website Results, Not Just Knowledge:
- Have a website that’s not generating enough bookings
- Understand that websites are essential, but lack the confidence to optimise them
- Want practical, hands-on creation rather than theoretical learning
- Need healthcare-specific strategies that maintain professional credibility
Want ‘Done With You’ Implementation:
- Prefer creating content with guidance rather than struggling alone
- Want immediate feedback and refinement on their actual website content
- Appreciate step-by-step processes that build confidence through doing
- Need conversion-focused content that feels authentic to their practice
Ready for Immediate Website Transformation:
- Committed to implementing what they create during the workshop
- Open to refining their content and messaging based on what converts
- Want to transform website visitors into consultation bookings
- Serious about growing their practice through improved online presence
Learn From Digital Marketer for Health Practitioners, James Burgin
James Burgin
Digital Marketer for Health Practitioners
Your Guide to the Bridge Between Natural Health
Practice Growth and Digital Innovation
James Burgin is the natural health practitioner turned digital marketer who bridges clinical excellence with business success.
As a former naturopath, clinic owner, and trainer, James has helped over 600 practitioners discover how AI and strategic systems can ethically grow their practices while maintaining authentic patient connections.
In 2025, James launched the Thriving Practitioners enterprise to support natural health practitioners in growing their practices through effective digital marketing strategies and the most efficient use of AI systems. Pathway to Practice Growth is his flagship course, as well as the popular event, the AI Summit for Health Practitioners, which he produced and presented on.
Find James at ThrivingPractitioners.com and his Website design agency for health practitioners, Brandwithin.com.
Your Masterclass Host and MC
Linda Dal Molin is the Director of Sales and Education for Designs for Health Australia.
Linda has a Masters in Human Nutrition, a Bachelor’s of Health Science (Complementary Medicine), and an Advanced Diploma in Naturopathy. She has been a practitioner for 25 years and has worked in the natural health space for 27 years.
Linda has developed a strong relationship with the Designs for Health practitioner community. She will moderate the webinar and the Q&A discussion in this webinar and engage our live Designs for Health practitioner community to bring insight and practical clinical pearls for all.