A practical masterclass on getting found and booked in the age of AI search
Your Clients Are Finding Practitioners Through AI — Are They Finding You?
Every day, potential clients ask ChatGPT, Perplexity, and Google’s AI: “Who should I see for PCOS in Melbourne?” or “What’s the difference between a naturopath and a nutritionist?”
If your practice isn’t visible in these AI responses, you don’t exist to them — even if you’re the perfect fit.
The practitioners getting consistent enquiries in 2025 aren’t necessarily more qualified. They’re just more visible where clients are actually searching.
This masterclass shows you exactly how to position your practice for AI discovery — with changes you can implement this week.
By 2026, up to 90% of online content will be AI-generated – It’s time to learn how to stand out, not disappear!
MASTERCLASS With James Burgin
The window to establish AI visibility is now
While most practitioners wait to see what happens, early adopters are already showing up in AI search results – and getting the enquiries that come with it.
This exclusive masterclass for natural health practitioners reveals:
- The AI Visibility Audit (find your gaps in 20 minutes)
- Service pages that convert AI-referred visitors
- The comparison content strategy competitors are missing
60 Minutes + Q&A of Key Takeaways and Actions
Leave with a clear 3-step roadmap to improve your visibility in under 30 days.
1. Understanding AI Visibility
- How AI search engines actually find and recommend practitioners
- The “Visibility Roadmap” — James’s process for turning your Google Search Console data into actionable insights
- Real examples from practitioner websites that reveal quick wins most people miss
- Small, consistent changes that improve discoverability across platforms
.
2. Creating A Homepage That Converts
- Before-and-after examples of practitioner homepages that actually convert
- How to write headlines that immediately connect with your ideal client
- The “Authority Stack” — the specific trust signals that turn visitors into bookings
- Why most practitioner websites confuse visitors (and how to fix yours)
.
3. Service Pages That Answer Real Questions
- Writing service pages using Problem–Agitate–Solution (PAS) structure
- Why comparison pages (“Naturopath vs Nutritionist”) are highly effective for both search visibility and patient education
- Which service page formats do AI tools preferentially cite when making recommendations
- Examples of best-practice service pages
Why Most Practitioners Are Invisible in AI Search (And How to Fix It):
Problem #1: Your Website Doesn’t Answer Real Questions
When patients ask ChatGPT, “Should I see a naturopath for PCOS?” or “What’s the difference between a naturopath and a nutritionist?” – does your website show up? Probably not. AI engines cite sources that directly answer questions. If your content is vague or credential-focused, you’re not even in the conversation.
Problem #2: Generic Service Pages That AI Can’t Cite
“I offer holistic health consultations using natural therapies.” What does that actually mean? AI search engines skip over fluffy descriptions. They want specific problems solved, clear outcomes explained, and real patient concerns addressed. If you can’t articulate what you do and who it’s for, AI won’t recommend you.
Problem #3: No Comparison Content
Patients aren’t just searching for you – they’re comparing options. “Naturopath vs Nutritionist.” “Natural treatment vs conventional medicine for IBS.” If you don’t create comparison content, someone else will. And they’ll get the visibility while you wait for clients to somehow find you.
Problem #4: Your Homepage Confuses First-Time Visitors
Someone lands on your site from an AI search result. They scan your homepage for 5 seconds. Do they immediately understand: “This practitioner gets my specific problem”? Or do they see a beautiful photo, your credentials, and… nothing that speaks to why they’re actually there? Most bounce.
🎯 Most practitioners wonder why enquiries are inconsistent, while clear communicators build AI-visible practices that attract the right patients reliably.
James Will Guide You With Ready-To-Apply Visibility Actions
Learn key visibility principles to transform your bookings
Engage with James in live, demonstration exercises
Refine your 'Answer Engine' content to attract ideal clients
Gain confidence with ready-to-use conversion copy for your website
Earn 1.5 CPE points for your masterclass participation
Get take-home templates to implement for your practice
Perfect for Health Practitioners Who…
Need AI Visibility, Not Just More Theory:
- Have a website that’s not showing up in AI search results
- Understand search is changing, but don’t know where to start
- Need a fresh start with a website to help grow your practice
- Need healthcare-specific strategies that maintain professional credibility
- Get frustrated seeing less-qualified competitors ranking above them
Want Clear Implementation Guidance:
- Prefer working through visibility issues with expert direction rather than guessing
- Want immediate feedback on what’s actually missing from their website
- Appreciate step-by-step processes they can follow after the session
- Need content frameworks that feel authentic to their practice
- Value learning what works now, not what worked five years ago
Ready to Adapt Their Online Presence:
- Committed to making their website work harder for their practice
- Open to adjusting their messaging based on how clients actually search
- Want to turn website visitors into consultation bookings
- Willing to create comparison and service content that AI can cite
- Serious about being findable when clients ask AI for practitioner recommendations
Discover New Ways to Get Found in Practice
Learn Visibility Methods To Generate Real Enquiries
This Masterclass addresses the challenge of becoming visible where patients actually search. AI platforms, Google’s AI overviews, and conversational search engines like ChatGPT are reshaping how people find practitioners.
When your content clearly answers the questions clients are already asking, you position yourself as the obvious choice – without relying on the constant ‘grind’ of social posting or hoping referrals will sustain your practice.
Naturopath Mariangela Parrodi, shares her results from appying James’ practice growth training.
James Burgin’s Exclusive Offer for Participants
.
James will share his AI Visibility Audit Framework – a step-by-step process to identify exactly where you’re invisible and what to fix first. You’ll also get access to his Service Page Templates, designed specifically for practitioners who want to convert visitors into bookings.
Here’s to consistent visibility and reliable enquiries.
Learn From Digital Marketer for Health Practitioners, James Burgin
James Burgin
Digital Marketer for Health Practitioners
Your Guide to the Bridge Between Natural Health
Practice Growth and Digital Innovation
James Burgin is the natural health practitioner turned digital marketer who bridges clinical excellence with business success.
As a former naturopath, clinic owner, and trainer, James has helped over 600 practitioners discover how AI and strategic systems can ethically grow their practices while maintaining authentic patient connections.
In 2025, James launched the Thriving Practitioners enterprise to support natural health practitioners in growing their practices through effective digital marketing strategies and the most efficient use of AI systems. Pathway to Practice Growth is his flagship course, as well as the popular event, the AI Summit for Health Practitioners, which he produced and presented on.
Find James at ThrivingPractitioners.com and his Website design agency for health practitioners, Brandwithin.com.
Webinar Schedule
Your Masterclass Host and MC
Lea McIntyre is Technical Marketing Manager at Designs for Health Australia.
Lea has over 20 years of experience as a qualified naturopath, herbalist and nutritionist. In her clinical practice, she specialises in paediatric and gut health and the relationship between inflammation and neurological conditions.
Lea provides direct support for DFH Practitioners – and frequently provides guidance on FX Medicine Test reports.
What Others Say About James’ Practitioner Marketing Education
“James Burgin shares highly relevant information to use. I have been in practice for 40 odd years and have managed my clinic without AI. My clients are usually word of mouth, but I realise that I need to keep up with what is current.”
Sandra DillonJames Burgin emphasised the importance of having a niche, as I still struggle in this area. He really validated how easy it feels to use AI to generate everything needed for website service pages, marketing, product offerings etc.
Jennifer CochranJames’ course, Pathway to Practice Growth, was soooo incredibly worthwhile. I had been dabbling with ‘my mate’ ChatGPT for a while, but honestly (& this is not AI-generated 😆) my engagement with AI was so pedestrian. What James, is doing saw me switching gear, & suddenly I was on a super highway!
Caro UttleyI’ve realised AI is ok and becoming necessary for our future practice. Also, our input is needed to train AI from our perspective. I had started ‘playing’ with ChatGPT, but I had no idea of the extent to which it could help me in my business.
Lauren Michel